Some Things to Keep in Mind When Building a Website
Thursday, January 3, 2013 by Nicholas Gagne
Whether you're building a new website for your company or upgrading your company's old website, you need to make sure your website stands out amongst the millions of other sites on the Internet. You probably know some basic dos and don'ts of web design, but you may be making small mistakes that turn out to be big problems to the viewers of your website. Of course, you could opt to have someone design a website for you from freewebsite.com, but if you choose to go your own route you must not make mistakes. Check out these tips to make sure you make the best website possible, and avoid any rookie mistakes that might make people skip over your site for the next.
Keep Navigation Simple
One of the most frustrating things for any web user is visiting a website that is difficult to navigate around. In most cases, this results in the user simply closing out of the page and never returning to it. Make sure you keep the navigation on your website very simple. This means having only a limited number of pages as not to confuse anybody, and make sure those pages are organized in an easy fashion at the top or side of the web page. If you've got long pages, include anchor links in the text so visitors can navigate around more easily. This will result in more people viewing your website for much longer.
Keep Errors Away
Make sure all the copy you put up on your website is 100% error free. Many people who visit a website that has spelling or grammar errors don't take the website seriously. You've probably been to a website full of spelling or grammar mistakes and wondered if the mistake was on purpose. Even if the majority of your website is well maintained and perfectly edited, one simple spelling mistake can turn picky people off. It seems kind of ridiculous, but it's the truth; keep your website error free.
Keep Your Pages Short
People become intimidated when they look at a webpage with dozens of paragraphs and thousands of words. Writing content for web publishing is very different than traditional print content. People lose interest much more quickly when reading things online, so keep your website's content short and engaging. Get to the point quickly, and keep people engaged. Make sure you have enough information to provide the reader with everything he or she needs in the first paragraph, and continue for a few more paragraphs for a more detailed explanation. Don't keep them too short, because it will appear unprofessional.
Keep Design Clear
You might think you need to make your website flashy with bright colors to attract visitors. This is the opposite of what you should do! Sure, for some businesses, a flashy website is needed. But usually it does more harm than good. Keep your website design simple and keep the font and colors neutral. This will result in more people spending time at your website, because many people will simply leave if it's hard to read.
Image credit: nitin360.com