Improve Your SEO and See Better Results for Your Business
Monday, February 18, 2013 by Nicholas Gagne
Most people understand that importance of search engine optimization. In a world with so much ecommerce, having quality SEO is absolutely vital to the success of a business. You could make a product far superior to your competitors, yet be left in the dust by inferior competition if you aren't dedicating a portion of your marketing budget to SEO.
Even if you don't market your business at all, SEO is important and you should be making sure that you optimize your websites for better Internet success. Many people are intimidated by the three letters SEO because they think it's a complex subject. Turns out, it doesn't take a ton of work to achieve great SEO results and improve your rankings.
Sometimes all it takes to double, triple, or quadruple your business is a service like Yodle client reviews and some quality search engine optimization. Check out these tips on how to improve the search engine optimization for your business, and achieve excellent results that will last for a long time to come.
Redesign If Necessary
Not a lot of people realize that just the design of a website can have an impact on the search engine optimization. Sometimes business owners think that websites that are Flash heavy are the best way to attract people to their sites, but this isn't the case.
Flash heavy homepages mean the search engine spiders can't crawl through the code, and you won't benefit no matter how great of a Flash image you have. Website visitors also find flash obnoxious if it's over done. Simplify your website, and make sure it's easily viewable by both humans and search engines.
Create a Community
Encourage repeat visitors to your website by making it a community. Stimulate conversation that results in people leaving comments by creating original and engaging content, and you'll see more and more visitors to your sites. Post new ideas and thoughts as they come into your brain, and make sure you participate in the discussion.
If you create a community to your website, more and more people will share what they find interesting with others on social media, resulting in more traffic to your site and improved search engine optimization.
Make Your Text Keyword Rich
Aside from creating fresh and engaging content for your site, you need to make sure that content is keyword rich. This is the more technical side of SEO, and it's very important to improve your rankings. Keywords are identified by the search engine spiders so they can determine what the page and content is about.
You should make all of your text keyword rich, not just your blog posts. This means article descriptions and headlines; pretty much everything with text on the page. Just make sure your text isn't keyword spam, because there's a fine line between keyword spam and keyword rich. Aim to have between 5 and 10 % of your text to be keywords, and you should see your search engine optimization improve.
Image credit: http://www.xda-developers.com/